This Mother’s Day, we ask businesses to thoughtfully consider their Mother’s Day promotions.
Two million people are impacted by pregnancy and reproductive loss in the U.S. every year. They experience many “trigger holidays,” and the most painful can be Mother’s Day. Mother’s Day promotions can cause a great deal of unintentional pain.
Businesses Can Show Support for Those Impacted!
Everyone knows someone who has experienced pregnancy or reproductive loss. Here are easy ways for businesses to be respectful of these kinds of losses.
- Consider offering a one-time, opt-out option for Mother’s Day promotional emails. This small, extra step shows a kindness and consideration that all of your customers will appreciate – whether or not they’re directly impacted.
- Along with their traditional Mother’s Days products, businesses can offer alternative purchasing options for those impacted by reproductive loss, ideally items featuring the “Forget Me Not” flower. The ‘Forget Me Not’ flower assures those impacted that we are remembering them, and remembering their children with them. Examples include sympathy cards or jewelry specifically designed for pregnancy and reproductive loss. Items like these are available through the Institute, with details below. All proceeds go directly to helping those impacted.
- Another easy alternative is to share the hashtag #ForgetMeNot2022 on social media, and suggest to your customers that they share this hashtag also. #ForgetMeNot2022 offers the opportunity for those impacted to share their story on social media, or for anyone to simply show their support for those impacted, and respect for their grief during a “trigger holiday” like Mother’s Day.
Pregnancy Loss and Reproductive Loss in the U.S.
One in every four pregnancies in the U.S. ends in miscarriage. And this is only one kind of reproductive loss. Others include stillbirth, infertility and early infant loss.
Culturally, we offer very little support for people who grieve after these many kinds of reproductive losses. Women’s grief is downplayed, men’s grief is ignored. Businesses who add this one small step to their promotions can provide comfort to those impacted. It is a powerful way to show those impacted that their grief is valid and respected.
FORGET ME NOT SIGNATURE COLLECTION
The Institute of Reproductive Grief Care and Life Perspectives offers the “Forget Me Not” Signature Collection of memorial and remembrance items, all designed to support those impacted by pregnancy and reproductive loss. This collection includes jewelry, like pins and bracelets, along with sympathy cards, and “comfort boxes,” all featuring the “Forget Me Not” flower. These items are also available at the Institute’s store on Amazon.com.
You can make a difference this Mother’s Day for those impacted by pregnancy and reproductive loss.